What this is
The average royalty rate The Pokémon Company International put forward in its 2017 Australian case against Redbubble: 7.5%.
How it’s built
- Read from the Federal Court of Australia judgment of December 2017: the US arm's senior licensing manager worked out an average rate across the products on which it would be owed royalties, from its own books and records.
What we assumed
Nothing. The figure is used as published.
Sanity check
It is the company witness's figure, not a court finding of a market rate, and the judgment does not state what sales base it applies to.
Where it comes from
Pokémon Company International, Inc. v Redbubble Ltd [2017] FCA 1541 Federal Court of Australia (via AustLII, Wayback copy 2025-12-04) · 19 December 2017 Open the original ↗
The line in the source
Ms Eggleston then calculated the average royalty rate of TPCi with reference to the range of products in respect of which it would be entitled to a royalty.