JAKKS Pacific’s royalty expense as a share of net sales, across all licences, for 2019–2023

What this is

JAKKS Pacific’s royalty expense as a share of net sales, across all licences, for 2019–2023: between 14.0% and 16.5%.

How it’s built

1. Divide the royalty line within cost of goods by net sales, both from the financial data in JAKKS’s annual report for 2023: 15.3%, 16.1%, 14.0%, 15.9%, 16.5%.

What we assumed

• The royalty line within cost of goods is the whole royalty expense.It is the line JAKKS reports, and the results match the company’s printed rates for 2021–2023.

Sanity check

All licensors combined, not Pokémon.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Where it’s used

• Deep dive · Licensing & merchThe licensees who pay the royalty mostly say nothing
• Chart · The licensees who pay the royalty mostly say nothingFunko and JAKKS pay their licensors 14–17% of sales and neither says what Pokémon gets

Related figures

Built from this one

• EstimateThe royalty rates listed toy companies pay across all their licences