Build-A-Bear Workshop names Pokémon among its key brand relationships in its annual report for the year to February 2024

How it’s built

1. Read from Build-A-Bear's annual 10-K filing, which lists Disney, NBCUniversal, Lucasfilm, Warner Bros., Pokémon, ViacomCBS and Nintendo. The following year's filing says the same.

What we assumed

Nothing. The figure is used as published.

Sanity check

Being named shows the licence exists. The filing gives no royalty rate, guarantee or Pokémon share of sales.

Where it comes from

The line in the source

Disney®, NBCUniversal, Lucasfilm, Warner Bros., Pokémon, ViacomCBS, Nintendo

Where it’s used

• ProfileNintendo
• ProfileBuild-A-Bear Workshop
• ProfilePokémon films
• ProfileLicensee filings (Funko, Mattel, JAKKS, Takara Tomy, Build-A-Bear, Crocs…)