Mattel lists Pokémon among its licensed properties, for its MEGA building sets, in its annual report for 2024

How it’s built

1. Read from Mattel's annual 10-K: "Microsoft (including Minecraft and Halo), WWE, Pokémon, and Paramount". The 2023 report also lists Pokémon.

What we assumed

Nothing. The figure is used as published.

Sanity check

No revenue or royalty figure is given, and the filing does not say which Pokémon company is the licensor.

The value

• Pokemon listed among Mattel licensed properties in FY2024 10-K

Where it comes from

The line in the source

Microsoft (including Minecraft and Halo), WWE, Pokémon, and Paramount

Where it’s used

• ProfileMattel
• ProfileLicensee filings (Funko, Mattel, JAKKS, Takara Tomy, Build-A-Bear, Crocs…)