JAKKS Pacific’s royalty expense as a share of net sales, across all licences

What this is

JAKKS Pacific’s royalty expense as a share of net sales, across all licences: 16.5% in 2023 and 15.5% in 2024.

How it’s built

1. Read from JAKKS Pacific’s annual report for 2024 (the company’s own copy of its SEC filing).

What we assumed

Nothing. The figure is used as published.

Sanity check

All licensors combined, not Pokémon. Earlier years run 14.0% (2021) and 15.9% (2022).

The values

• 2023: 16.5
• 2024: 15.5

Where it comes from

The line in the source

Royalty expense 15.5 16.5

Where it’s used

• Deep dive · Licensing & merchThe licensees who pay the royalty mostly say nothing
• Chart · The licensees who pay the royalty mostly say nothingFunko and JAKKS pay their licensors 14–17% of sales and neither says what Pokémon gets
• ProfileJAKKS Pacific
• ProfileLicensee filings (Funko, Mattel, JAKKS, Takara Tomy, Build-A-Bear, Crocs…)

Related figures

The same measure, other periods

• FiledFY2022, FY2021