An estimated envelope for The Pokémon Company's card revenue from Asia outside Japan and Korea, year to February 2026

What this is

An estimated envelope for The Pokémon Company's card revenue from Asia outside Japan and Korea, year to February 2026: ¥13.5–49.6bn at US prices, or ¥7.2–26.6bn at Asian prices.

How it’s built

1. Take 10–30% of 5.22bn cards as Asia's share, less Korea's part (12.8–28.7%).
2. Multiply by ¥67.16 per card (US list) or ¥36 (Asian prices), by 0.47 (the share assumed to reach the company) and by 1.15 (a retail-over-list uplift).

What we assumed

• Asia takes 10–30% of cards.A wide assumed band; no source gives the split.
• The 0.47 share and 1.15 uplift.Mid-points from the site's own card model, not from any filing.

Sanity check

2025 card exports to Taiwan, Singapore, Thailand and Indonesia were ¥14.6bn, inside both bands; but exports cover all playing cards, so this tests plausibility only.

Where it comes from

Our calculation from other figures in the trainer’s notes:

• EstimateImplied card count if flow were asian Pokémon editions at asian sell in, 2025