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What ShoPro’s own licensing procedure says about whether it acts as agent or sub-licensor for Pokémon merchandise in Japan

3 November 2026

EstimateOur reading of a company procedure. Interpretation.

What this is

What ShoPro’s own licensing procedure says about whether it acts as agent or sub-licensor for Pokémon merchandise in Japan: licensees apply to, are approved by, contract with and get stickers from ShoPro, with no rights holder named.

How it’s built

  1. Read ShoPro’s six-step application procedure and its royalty questions page, and set them against the research’s scenarios for how the licensing money is booked.

What we assumed

  • The procedure reflects who signs the contracts.It matches Takara Tomy’s filed licence, which names ShoPro as counterparty.

Sanity check

It cannot tell an agent signing in its own name from a sub-licensor, so it changes none of the research’s scenarios or figures.

The value

  • Spine numbers moved: none

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. Read STEP 1-6 and the royalty FAQ against 's capacity mapping