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Record

The ten characters most liked by Tokyo-area children aged three to twelve in Video Research's Kids/ex survey of October 2025, led by Doraemon at 60.1%, out of 177 characters surveyed and 584 children

3 October 2025..26

FiledThe research company's own published release.

How it’s built

  1. Read from Video Research's January 2026 press release of the survey.

What we assumed

Nothing. The figure is used as published.

Sanity check

The top character's share, 60.1%, is lower than the 2017 leader's, about 72%, so the list as a whole did not rise.

The values

  • N: 584
  • Characters surveyed: 177

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Japanese-language document, 2026 Video Research · 28 January 2026 Open the original ↗

The line in the source

1位 ドラえもん 60.1 % 2位 … 2位 星のカービィ 57.7 % 4位 … 10位 ミニオンズ 49.1 % 8位 … ※前回順位「-」は前回調査対象外 (1st Doraemon 60.1%, 2nd Kirby 57.7%, 10th Minions 49.1%; '-' = not surveyed last time)