What this is
The share of Tokyo-area children aged three to twelve whose parents say they like the Pokémon TV series, in Video Research's Kids/ex survey: 19th of the listed characters at 44.0% in 2017, 6th at 53.1% in 2025, a rise of about nine points while the show's household rating ceiling fell by more than half.
How it’s built
- The 2017 and 2025 rankings were read from Video Research's published releases of the same panel survey, in which parents in the Tokyo area tick, on a tablet, the characters their child likes.
- The change in like-share was set beside the ceiling on the show's yearly household rating for the same years.
What we assumed
- The 2017 entry, named for the series then airing, and the 2025 entry, named simply as the TV series, measure the same thing.Both are the current Pokémon TV series of their year, but the change of label could change how parents answer.
- A larger list of characters in 2025 moves ranks but not a character's own like-share.Each character is ticked independently, so adding others should not lower its share, though the 2017 list size is not stated.
- The rise is larger than sampling noise.With about 600 children each year, a simple sampling margin is about six points, below the nine-point rise; the panel's design effect is not published.
Sanity check
The top of the list fell over the same years, from about 72% to 60%, so the rise is not every character moving up.
Where it comes from
Our calculation from other figures in the trainer’s notes.