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Pokémon's rank and share in Bandai's yearly national survey of children's favourite character, beside Yo-kai Watch's, 2013 to 2018

2013-2018

ReportedOur side-by-side of Bandai's published survey tables. Parents answer for a child, and the survey asks for one favourite only.

What this is

Pokémon's rank and share in Bandai's yearly national survey of children's favourite character, beside Yo-kai Watch's, 2013 to 2018: Pokémon 3rd in 2013, 8th in 2014 as Yo-kai Watch entered 2nd, 4th in 2017 as Yo-kai Watch faded, and both outside the top ten in 2018.

How it’s built

  1. The overall top-ten tables were read from Bandai's survey reports for each year from 2013 to 2018 and set side by side.
  2. The two shares were added to see whether Yo-kai Watch first grew the monster-collecting segment and then took Pokémon's place within it.

What we assumed

  • Shares can be compared across 2013 to 2018.Bandai used the same method from 2013, a national online panel of 800 parents giving one answer each; the only later change was asking about any child rather than the eldest from 2017.

Sanity check

Pokémon's low years, 2014 to 2016, are exactly the years Yo-kai Watch was first or second, and its 2017 recovery is the year Yo-kai Watch's share halved.

Where it comes from

Our calculation from other figures in the trainer’s notes.