Bandai's 2018 survey of children's favourite characters across Japan, with Pokémon outside the top ten for the first time since 1997; it was the last such survey Bandai published

How it’s built

1. Read from Bandai's report of its May 2018 survey of 800 parents; the tenth-placed character had 3.3% of answers, so Pokémon had less.
2. Bandai's later report indexes for 2019 to 2025 were checked and list no character survey.

What we assumed

Nothing. The figure is used as published.

Sanity check

Pokémon was also absent from the top five for boys and for girls that year.

The values

• Fieldwork: 11 May 2018..05-13
• N: 800
• Sumikko: 5th 4.3%
• Yokai watch: absent from top 10
• Boys: Pokémon not in top 5 (5th 4.5%)
• Girls: Pokémon not in top 5

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

The line in the source

1位 それいけ！アンパンマン 11.5%

Related figures

Built from this one

• ReportedBandai こどもアンケート: comparability blocks and the clean (within-design) changes in Pokémon's overall standing, 1996-2025