Recognition of “Super Mario Bros.” among Japanese people aged 15 to 79 in October 2018

What this is

Recognition of “Super Mario Bros.” among Japanese people aged 15 to 79 in October 2018: 78%, 2nd of 7 game characters, 31st of 89 overall.

How it’s built

1. Read from the Nippon Research Center’s published report of its October 2018 national character survey of people aged 15 to 79, who were shown names only.

What we assumed

Nothing. The figure is used as published.

Sanity check

A comparison point: Pokémon’s name ranked first among the same seven game characters. Names only were shown, so it measures the name, not a character image.

The value

• 78 % 認知度

Where it comes from

The line in the source

スーパーマリオブラザーズ 78% 2位 31位 27位 30位

In English

Super Mario Bros. 78%, 2nd of game characters, 31st overall.