What this is
Recognition of the name “Pocket Monsters” in Japan in October 2018 by sex and age: 95–96% among 15–29-year-olds, falling to 38% of men and 49% of women in their 70s.
How it’s built
- Read from the Nippon Research Center’s published report of its October 2018 national character survey of people aged 15 to 79, who were shown names only. Read from the table by sex and age.
What we assumed
Nothing. The figure is used as published.
Sanity check
Recognition falls with age and is higher among women than men above 50; the national 80% average hides that spread.
Where it comes from
The line in the source
７０代 73 38 32 33 12 3 10 3 In English
Men 70s (n=73): Pokémon 38%, Mario 32%, Tamagotchi 33%...; first numeric column after n is Pokémon. Women 70s (n=89) row: 49.