How Japan’s 2018 national character survey presented characters

What this is

How Japan’s 2018 national character survey presented characters: by name only, with no images.

How it’s built

1. Read from a footnote in the Nippon Research Center’s October 2018 report: characters were shown by name only, without images.

What we assumed

Nothing. The figure is used as published.

Sanity check

So Pokémon’s 80% recognition is of the name “Pocket Monsters”, not of Pikachu or any creature.

The value

• name-only aided awareness

Where it comes from

The line in the source

（注1）キャラクターは名前のみの提示で、画像提示は行っておりません。

In English

Characters were presented by name only; no images were shown.