What this is
Recognition of “LINE characters” among Japanese people aged 15 to 79 in October 2018: 49%, 5th of 7 game characters.
How it’s built
- Read from the Nippon Research Center’s published report of its October 2018 national character survey of people aged 15 to 79, who were shown names only.
What we assumed
Nothing. The figure is used as published.
Sanity check
A comparison point: Pokémon’s name ranked first among the same seven game characters. Names only were shown, so it measures the name, not a character image.
The value
- 49 % 認知度
Where it comes from
The line in the source
ＬＩＮＥキャラクター 49% 5位 58位 61位 68位