What this is
How many Japanese people aged 15 to 79 recognised the name “Pocket Monsters” in October 2018: 80%, the highest of seven game characters surveyed, while 10% said they liked it.
How it’s built
- Read from the Nippon Research Center’s published report of its October 2018 national character survey of people aged 15 to 79, who were shown names only.
What we assumed
- Recognition of the name stands for recognition of the franchise.Only names were shown, no images, so it measures the name, not any creature.
Sanity check
Later rounds cued it as “Pocket Monsters (Pikachu etc.)”, so they are not strictly comparable.
Where it comes from
The line in the source
■1位の「ポケットモンスター」は、認知度が80％に対して、好感度は10％とやや低め。 In English
No.1 'Pocket Monsters' has 80% awareness vs 10% liking, somewhat low.