The values
- 1: Pokémon
- 2: Hot Wheels
- 3: Marvel Universe
- 4: Barbie
- 5: Star Wars
Where it comes from
Global Toy Industry Rebounds in 2025 as Sales Rise 7% ... Circana Reports Circana (GlobeNewswire via AOL) · 27 January 2026 Open the original ↗
The line in the source
Pokémon retained its crown as the number-one toy property globally, and the top gaining. In the rankings, Pokémon was followed by familiar classics like Hot Wheels, Marvel Universe, Barbie, and Star Wars.