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ILLUSTRATIVE ONLY: what the '80% of new local players started on Pocket' anecdote would and would not imply, undated (told Dec 2025)

Undated (told Dec 2025)

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

If the anecdote held globally and N new paper players came in a half (N HYPOTHETICAL, C; no public number), Pocket-origin players = 0.8 × N; implied X = 0.8N ÷ 16m; cards = 0.8N × 60–300.

The value

  • Anecdote share new players via pocket: 0.8

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. N=1m → 0.8m/16m = 5.0% of lost MAU
  2. 0.8m × 60–300 = 0.048–0.24bn cards = 3–17% of 1.43bn