A Japanese press estimate that 70% of Pokémon GO revenue goes to Niantic and The Pokémon Company earns about ¥5–15bn a year from it

How it’s built

1. From PRESIDENT Online, a Japanese business magazine, March 2024.

What we assumed

• The ¥5–15bn range is a journalist’s inference.It is drawn from the fall in profit after the GO year, not from any disclosure.

Sanity check

Conflicts with an analyst’s split of 30% each to Apple, Niantic and The Pokémon Company and 10% to Nintendo.

Where it comes from

The line in the source

ゲームの収益の7割はゲームを開発した米国企業ナイアンティックに入る。…ナイアンティックからの配当額は年50億〜150億円といったレンジに収まるはずだ。

Where it’s used

• ProfileThe Pokémon Company
• ProfileNiantic