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Pokémon's places in Video Research's Kids/ex survey of October 2025

177 3 October 2025 to 26 October 2025

ReportedThe research company's own release. A panel survey of liking, not viewing, answered by parents.

What this is

Pokémon's places in Video Research's Kids/ex survey of October 2025: Captain Pikachu was the 3rd most liked of 177 characters among Tokyo-area children aged three to twelve, at 57.2%, and the TV series 6th, at 53.1%.

How it’s built

  1. Read from Video Research's January 2026 press release, which reports a tablet survey of 584 parents in the Tokyo area ticking the characters their child likes.

What we assumed

Nothing. The figure is used as published.

Sanity check

Captain Pikachu was also 3rd the year before, and among boys the TV series rose from 7th to 5th.

The values

  • Girls: no Pokémon row in top 10
  • Sample: 584
  • Characters surveyed: 177

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Japanese-language document, 2026 Video Research Ltd. · 28 January 2026 Open the original ↗

The line in the source

3位 キャプテンピカチュウ(ポケットモンスター) 57.2% 3位 … 6位 テレビアニメ ポケットモンスター 53.1% 11位 … 調査期間:2025 年 10 月 3 日(金)~10 月 26 日(日) … 有効標本数:584 サンプル

Where it’s used

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