What this is
Shares × users from one vendor panel (VALUES eMark+) at two dates; the July 2016 base is "over 10 million", so falls are lower bounds.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- 0.38 × 10 = 3.8
- 0.62 × 10 = 6.2
- 0.48 × 4.42 = 2.12
- 0.52 × 4.42 = 2.30
- 1 − 2.12/3.8 = 0.44
- 1 − 2.30/6.2 = 0.63