Record

US adults who bought Pokémon cards for themselves, last six months, six months to Mar 2025 (Circana March omnibus)

19 percent of US adults Six months to Mar 2025 (Circana March omnibus)

EstimateOur model or estimate. Treat it as an order of magnitude.

Where it comes from

The line in the source

19% of adult shoppers bought Pokémon cards for themselves over the last six months (page text as rendered)