The values
- All: 17
- Gen Z: 40
- Millennials: 30
Where it comes from
30 years of Pokémon: how have Britons engaged with the franchise (YouGov UK) YouGov · 26 February 2026 Open the original ↗
The line in the source
around one in six Britons say they love (5%) or like (12%) Pokémon. Gen Z 40%, Millennials 30%.