The values
- All: 35
- Gen Z: 71
- Millennials: 57
Where it comes from
30 years of Pokémon: how have Britons engaged with the franchise (YouGov UK) YouGov · 26 February 2026 Open the original ↗
The line in the source
Any engagement: 35%. Gen Z: 71%. Millennials: 57% (page text as rendered)