TPCi's February 2026 announcement that it had agreed to buy Excell Brands, which it called its largest US distribution partner, while keeping its independent approach to serving retail partners

How it’s built

1. Read in the reprint of the Business Wire press release dated 19 February 2026.
2. The release says closing is subject to regulatory approvals and names no retailer.

What we assumed

Nothing. The figure is used as published.

Sanity check

Consistent with Excell's own site, which lists Target, Walmart and Amazon among its customers, and with no closing notice found to the end of October 2026.

Where it comes from

The line in the source

Excell Brands has become The Pokémon Company International's largest distribution partner in the U.S.