The values
- Dollar sales growth: 7%
- Unit growth: 3%
- Pokémon rank: top toy property US and worldwide
Where it comes from
Circana: U.S. toy sales rebounded in 2025 Mass Market Retailers · 27 January 2026 Open the original ↗
The line in the source
Pokémon remained the top toy property in the U.S. and worldwide, followed by franchises like Hot Wheels, Marvel Universe, Barbie, and Star Wars.