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Record

Fast-growing adult categories, 2025

2025

ReportedReported by a reliable secondary source, or read carefully from filed documents.

Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.

The value

  • adult board games, trading cards, collectible figures

Where it comes from

Circana: U.S. toy sales rebounded in 2025 Mass Market Retailers · 27 January 2026 Open the original ↗

The line in the source

Adult board games, trading cards, and collectible figures became some of the fastest-growing categories