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Goods margin bound 2022 and q10 card supply observation, 2022

2022

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

ASSUMPTION: IP content (licence income) carries 50-100% contribution margin; everything else (goods and all overhead) earns the remainder of OP. Ceiling: if every won of cost were goods purchases, Korea paid ≤82.5% of its goods selling price.

Normalised from KRW millions so it can sit beside KRW billion rows. Pokémon Korea’s filings use both.

The values

  • Goods KRWm: 64,000
  • Ip content KRWm: 25,900
  • Goods share: 71.2%
  • IP share of operating profit if IP margin 100: 69.8%
  • Total cost over goods revenue ceiling: 82.5%

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. 37,099.85 − 25,900 = 11,199.85 → 17.5% of 64,000
  2. 52,824.7/64,000 = 82.5%
  3. 2021: 11,600 − 8,684 = 2,916 → 11.8% of 24,716

Related figures

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