That Pokémon Korea, not the Tokyo company, is the licensor SPC Samlip signed with for Pokémon bread

How it’s built

1. Stated in a 2022 Korean press report quoting SPC Samlip's marketing manager: the bakery signed its licence agreement with Pokémon Korea.

What we assumed

Nothing. The figure is used as published.

Sanity check

Pokémon Korea's revenue includes an IP-content line, which is where licence income would sit.

The value

• Pokémon Korea is the Korean licensor for SPC삼립 Pokémon bread

Where it comes from

The line in the source

일본 기업 '더 포켓몬 컴퍼니'가 지분 100%를 보유한 '포켓몬코리아'와 사용권 계약을 맺었다

In English

Licence contract is with Pokémon Korea, not Tokyo.