What this is
What Scholastic's Pokémon books might pay in royalty, as a test: about ¥0.8bn a year, under one per cent of our Western licensing estimate.
How it’s built
- 3.6 million copies a year times an assumed $15 list price times an assumed 10% royalty gives about $5.4m, or ¥0.8bn.
- Divided by the ¥98.5–130.6bn Western licensing estimate, that is 0.6–0.8%.
What we assumed
- A $15 list price.It is set high on purpose, at handbook level, to test whether even a generous price changes the conclusion.
- A 10% royalty on list price.A common book-licence rate; no Pokémon book royalty is published.
Sanity check
Even doubling both price and rate leaves books at a few per cent of the estimate.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Assumed list $: 15
- Assumed royalty: 10%
- Implied royalty: $5.36m
- Implied royalty: ¥0.8bn
- % of western licensing JPY98.5 130.6bn: 0.62 to 0.82
- 3.57M x $15 x 10% = $5.36M
- x 150 = ¥0.80bn
- 0.80/130.6 = 0.62%
- 0.80/98.5 = 0.82%