What this is
Test: if Pocket substituted for paper, paper demand would weaken during Pocket's peak (Nov 2024-Apr 2025) and recover as its spend fell 51% and then 32%.
The values
- Print year to March 2024→25→26 bn and %: 11.9, 10.2, 10, -14.3, -2
- Months of year to March 2025 before Pocket launch: 7
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Test: if Pocket substituted for paper, paper demand would weaken during Pocket's peak (Nov 2024-Apr 2025) and recover as its spend fell 51% and then 32%
- Print fell -14.3% in FY3/25, but 7 of those 12 months were pre-launch, and i