What this is
How much revenue grew over five years to 2025–26, as a multiple: The Pokémon Company's Tokyo parent 4.43× (34.7% a year), against Sanrio 4.73×, Bandai Namco 1.82×, Konami 1.81×, Toei Animation 1.82×, Wizards of the Coast 2.41× (in dollars), Japan's card-game market 2.76× and Bushiroad's card games 2.96×.
How it’s built
- Each multiple is end-year revenue divided by revenue five years earlier. TPC: ¥531.4bn in the year to February 2026 over ¥120.0bn in the year to February 2021.
- Sources: TPC's notices in Japan's official gazette, the listed companies' annual results, Hasbro's annual report for Wizards of the Coast, and the Japan Toy Association's market survey.
- Yearly growth is the fifth root of the multiple, less one. Dollar and yen versions use average exchange rates for the start and end years.
What we assumed
- Part of TPC's growth is a change in how it books TCG Pocket.From the year to February 2025 TPC records Pocket players' spending as its own revenue, which lifts revenue more than profit.
- Sanrio starts from a pandemic low.Its base year had an operating loss, so its multiple is partly a rebound.
- Japan's 2025 card-market figure is an estimate.The Japan Toy Association's final figure for the year was not yet published.
Sanity check
531.4 ÷ 120.0 = 4.43, and 4.43 to the power one-fifth is 1.347: 34.7% a year.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- TPC parent year to February 2021->year to February 2026 (¥): 4.43 to 34.7
- TPC parent year to February 2021->year to February 2026 ($, C): 3.18 to 26
- Sanrio year to March 2021->year to March 2026: 4.73 to 36.4
- Sanrio royalties year to March 2021->year to March 2026: 6.14 to 43.7
- Bandai Namco year to March 2021->year to March 2026: 1.82 to 12.7
- Konami group year to March 2021->year to March 2026: 1.81 to 12.6
- end/start and (end/start)^(1/5)-1
- TPC 531,428/120,019 = 4.43x
- Sanrio 194,088/41,053 = 4.73x
- Bandai 1,348,246/740,903
- Konami 493,677/272,656
- DE 370,950/204,185
- Toei 93,669/51,595
- WotC 2,186.9/906.7
- in JPY at CY202..
Where it’s used
Related figures
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