Hasbro’s Magic

What this is

Hasbro’s Magic: The Gathering net revenue for calendar 2025: $1,720.1m, up 59% from $1,078.6m.

How it’s built

1. Read from Hasbro’s fourth-quarter and full-year 2025 results, filed with the US SEC.

What we assumed

Nothing. The figure is used as published.

Sanity check

Worldwide and publisher-level (what Hasbro receives), not retail sales; Hasbro gives no regional split for Magic.

Where it comes from

The line in the source

MAGIC: THE GATHERING | 1,720.1 | 1,078.6 | +59%

Where it’s used

• Deep dive · Trading cardsAgainst Magic: the same size once both are counted at the publisher
• Chart · Against Magic: the same size once both are counted at the publisherOnly Magic is of Pokémon’s size among Western card games

Related figures

The same measure, other periods

• FiledFY2024 (Dec)$1.08bn
• FiledFY2023 (Dec)$1.09bn
• FiledFY2022 (Dec)$1.07bn