Where it comes from
The line in the source
North America Hello Kitty 57.9% (64.2% 1H FY3/25)
Explore / Figure
Record
57.9% 1H year to March 2026
EstimateOur model or estimate. Treat it as an order of magnitude.
Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.
The line in the source
North America Hello Kitty 57.9% (64.2% 1H FY3/25)