The values
- Year to March 2014: 75.7
- Year to March 2015: 69.9
- Year to March 2017: 58.3
- Year to March 2018: 56.6
- Year to March 2019: 54.2
- Year to March 2020: 42.5
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
The line in the source
Hello Kitty share of gross profit 75.7% (FY3/2014) to 27.7% (FY3/2022) then 35.3% (FY3/2025); Mix 18.1%, other characters 46.6% (FY3/25)
Related figures
The same measure, other periods