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Record

Rough revenue scale before disclosure

¥13bn Year to February 2015 / year to March 2014–15

EstimateA rough estimate: order of magnitude only.

What this is

Rough revenue scale before disclosure: the Tokyo parent about ¥13bn in the year to February 2015; the group about ¥32–36bn in 2014 and ¥12–13bn in 2015.

How it’s built

  1. Parent: 2015 profit of ¥2.04bn divided by the 15.5% net margin of the year to February 2021 gives ¥13.1bn.
  2. Group: implied group profit of ¥8.2bn (2014) and ¥3.0bn (2015), from Nintendo’s affiliate profit line, divided by later filed net margins of 23.1–25.3%.

What we assumed

  • Margins in 2014–2015 resembled later filed margins.No margins were disclosed for those years; the research calls the result order-of-magnitude only.
  • Nintendo’s affiliate profit line stands in for group profit.The research finds that line tracks the parent poorly before 2017, so the group figures are especially weak.

Sanity check

The parent figure fits an undated press remark that the company ‘originally had ¥10bn of sales’.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  • Parent year to February 2015 at year to February 2021 margin: 13,136
  • Group year to March 2014 at filed margins: 32,447–35,537
  • Group year to March 2015 at filed margins: 11,759–12,879
  • Parent undated press: ≈10,000 (, C)
  1. 2,039/0.1552 = 13,136
  2. 8,209/0.253 = 32,447 and /0.231 = 35,537
  3. 2,975/0.253 = 11,759, /0.231 = 12,879
  4. Order-of-magnitude only (margin assumption + ±50% proxy)
  5. Consistent with PRESIDENT's undated "も

Where it’s used

More figures on The Pokémon Company →