What this is
How much of 4Kids Entertainment's revenue came from Pokémon in 2000 and 2001: about $83.6m, then about $27.4m, a fall of 67%.
How it’s built
- 4Kids, Pokémon's US licensing agent, reported net revenue of $88.0m in 2000 and $41.5m in 2001 in its annual report.
- The same report says Pokémon made up about 95% of revenue in 2000 and about 66% in 2001. Multiplying gives the two figures.
What we assumed
- The 'approximately' 95% and 66% shares are taken as exact.These are the company's own stated shares. A point either way moves each figure by under $1m.
Sanity check
Both inputs come from the same filing, so the calculation is simple. The size of the fall matches the collapse of the US Pokémon craze after 2000.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- 2000: 83,597
- 2001: 27,415
- Change: -67.2%
- 0.95 × 87,997 = 83,597
- 0.66 × 41,538 = 27,415
- −67.2%
- Shares are "approximately" per the 10-K, hence B
Where it’s used
Related figures
Built from this one