What this is
Share of 4Kids Entertainment’s revenue from Pokémon in 2001: 66%, down from 95% in 2000.
How it’s built
- Stated in 4Kids Entertainment’s annual reports (Form 10-K) for 2001 and 2002.
What we assumed
Nothing. The figure is used as published.
Sanity check
The share fell while total revenue more than halved, so Pokémon revenue fell about two-thirds. It is agent commission, not product sales.
Where it comes from
The line in the source
"Pokemon" accounted for 66% of net revenues in 2001 compared to 95% in 2000.
Where it’s used
Related figures
The same measure, other periods