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The IP

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Record

Anime business top title (not Pokémon), year to March 2026

Year to March 2026

ReportedReported by a reliable secondary source, or read carefully from filed documents.

The value

  • NARUTO led anime sales; Pokémon and Yu-Gi-Oh! exceeded

Where it comes from

Japanese-language document, 2026 Advertimes · May 2026 Open the original ↗

The line in the source

テレビ東京を代表するIPとして想起されやすい「ポケットモンスター」や「遊戯王」を上回り、同社のアニメ事業売上をけん引したのは「NARUTO」だった。

In English

NARUTO, not Pokémon, drove anime sales