What this is
Funko’s average royalty rate across all its licences: 17.4% in 2025, 16.1% in 2024, 16.4% in 2023.
How it’s built
- Read from Funko’s annual report for 2025 filed with the US SEC: “the average royalty rate was 17.4%, 16.1% and 16.4%, respectively”.
What we assumed
Nothing. The figure is used as published.
Sanity check
An average across every licensor, not Pokémon’s rate. It is a benchmark for what a licensor might take.
Where it comes from
Funko, Inc. Form 10-K for fiscal year ended December 31, 2025 Funko, Inc. / SEC EDGAR · 12 March 2026 Open the original ↗
The line in the source
For the years ended December 31, 2025, 2024 and 2023, the average royalty rate was 17.4%, 16.1% and 16.4%, respectively.
Where it’s used
Related figures
The same measure, other periods