The share of DeNA's total sales that came from The Pokémon Company in the year to March 2026

What this is

The share of DeNA's total sales that came from The Pokémon Company in the year to March 2026: 21.0%.

How it’s built

1. Read from DeNA's annual securities report for the year to March 2026, in its table of sales by main customer.

What we assumed

Nothing. The figure is used as published.

Sanity check

¥31,056m divided by DeNA's total sales of about ¥147,700m gives 21.03%, matching. It was 21.6% the year before.

Where it comes from

The line in the source

主な相手先別の販売実績および総販売実績に対する割合は、次のとおりであります。 … 株式会社ポケモン 35,505 21.6 31,056 21.0

In English

Sales by principal customer and share of total sales: The Pokémon Company ¥35,505m, 21.6% (prior FY); ¥31,056m, 21.0% (current FY).

Where it’s used

• StoryPartners & distribution
• Chart · Partners & distributionPokémon is a fifth of DeNA’s sales; DeNA is under 6% of the Pokémon parent company’s
• ProfileThe Pokémon Company
• ProfileDeNA
• ProfileDeNA annual securities report and results

Related figures

The same measure, other periods

• FiledYear to March 202521.6%