What this is
The share of Hasbro's net revenue in 2000 that came from its Pokémon trading-card line: 15%.
How it’s built
- Stated in Hasbro's annual report (Form 10-K405) for 2000, filed with the US Securities and Exchange Commission.
What we assumed
- The share is of Hasbro's whole revenue.The filing gives it against consolidated net revenues, so it can be multiplied by Hasbro's total to size the card line in dollars.
Sanity check
15% is a rounded share, so the dollar size of the card line worked out from it is approximate; it covers the card line only, not other Pokémon toys Hasbro sold.
Where it comes from
Hasbro Form 10-K405 FY2000 (full submission text) Hasbro, Inc. (SEC EDGAR) · 2 April 2001 Open the original ↗
The line in the source
During the 2000 fiscal year, revenues from the POKEMON trading card line of products contributed 15% of consolidated net revenues of the Company.