What this is
The share of The Pokémon Company's revenue, year to February 2026, from random-pack products (physical cards plus the TCG Pocket app): an estimated 31–51%, centrally 38–42%.
How it’s built
- Add the estimated card revenue (¥223–370bn, centrally ¥290bn) to Pocket's revenue (about ¥150bn gross, or ¥105bn on a net basis).
- Divide by group revenue of about ¥1,020–1,048bn.
What we assumed
- The card revenue estimate of ¥223–370bn.The company does not report card revenue; this is the research's own model, built on several assumptions.
- Pocket counts either gross or at 70% of gross.The research shows both because it is unclear how the company books app revenue; the net case is not sourced.
Sanity check
This measures exposure only: how much revenue would be touched by any rule change on random packs. It does not estimate the chance or cost of such a rule.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- : ¥324–524bn
- Share of group: 30.9 to 51.4%
- Low = card line low 223.4 + Pocket net 0.70 × 143.3 = 100.3 → 323.7, /1,047.861 = 30.9%
- High = 369.6 + Pocket gross 154.8 = 524.4, /1,019.861 = 51.4%
- Central: (290.2 + 150.0)/1,043.0 = 42.2% gross
- (290.2 + 105.0)/1,043.0 = 37.9% net
- Both lines sell randomised packs
- exposure only, no hazard is sized