Where it comes from
The line in the source
Global sales revenue generated by licensed merchandise and services grew to $389.8 billion in 2025, a 5.45% increase over the $369.6 billion generated in 2024.
Explore / Figure
Record
Global licensed merchandise and services sales (Licensing International), 2025
$389.8bn 2025
ReportedReported by a reliable secondary source, or read carefully from filed documents.