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Record

Pokémon share of Circana toy market (cards included in toy definition), 2025

2025

ReportedReported by a reliable secondary source, or read carefully from filed documents.

The value

  • 3.7 percent of country toy market value

Where it comes from

The line in the source

Pokémon had its best-ever year in the UK, claiming the number one position for the first time, up from number three last year, enjoying 45% growth year-on-year, achieving a 3.7% market share.