Where it comes from
Trading cards boom (Circana data on toy sales share) Licensing International · 2025 Open the original ↗
The line in the source
accounted for about 10% of total toy sales
Explore / Figure
Record
Non-sports trading cards share of total toy sales, YTD mid-2025
10% YTD mid-2025
ReportedReported by a reliable secondary source, or read carefully from filed documents.
Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.