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Record

Pokémon US toy-property sales as share of Circana RTS panel (derived), 2025

8.3% 2025

EstimateOur model or estimate. Treat it as an order of magnitude.

Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. Pokémon.
  2. $2.5 billion in U.S. sales, up 87 percent year over year