Record

Games & Puzzles supercategory growth driven by Pokémon, 2025

37 percent YoY 2025

ReportedReported by a reliable secondary source, or read carefully from filed documents.

Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.

Where it comes from

U.S. Toy Industry Returns to Growth in 2025, Circana Reports The Toy Association (Circana release) · 2026 Open the original ↗

The line in the source

Games & Puzzles, the largest supercategory, rose 37 percent, driven mainly by Pokémon.

The IP

The companies

The business lines

Around it

Games & Puzzles supercategory growth driven by Pokémon, 2025

Where it comes from