Where it comes from
Circana: US 2024 Toy Sales Remain Flat The Toy Association (Circana release) · 2025 Open the original ↗
The line in the source
Outdoor & Sports Toys continue to be the largest category at $4.3 billion.
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Record
Largest US toy category: Outdoor & Sports Toys, 2024
$4.3bn 2024
ReportedReported by a reliable secondary source, or read carefully from filed documents.
Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.